Why SEOs Need to Get a Grip

I’ve been doing this SEO thing professionally since 2007. I remember the days before Google’s Panda update. It was truly the Wild West. You could rank websites with the sketchiest tactics – tactics that would get you absolutely nowhere today.

It’s 2023. Google has gotten smarter. A lot smarter. And yet, I still see the same tired, outdated SEO advice being peddled online. So, for all the new SEOs out there, and for the old ones who need a reminder, let me set the record straight.

Stop Obsessing Over Keywords

Yes, keywords are still important. But they aren’t the be-all and end-all of SEO. In fact, stuffing your content with keywords will hurt you more than it helps.

Think about it: When was the last time you searched for something on Google by just typing in a single keyword? Probably never.

People use long-tail keywords, natural language, and even voice search to find what they’re looking for. Your SEO strategy needs to reflect that.

Content Isn’t King. It’s the Kingdom

Content is still king? Please. That’s so last decade. Content isn’t just king; it’s the entire kingdom. But here’s the catch: It can’t be any content. It needs to be:

  • High-quality: Well-written, informative, and engaging.
  • Relevant: Directly addresses the needs and interests of your target audience.
  • Unique: Offers something different from what’s already out there.

Stop Ignoring Technical SEO

I can’t overemphasize this enough. You can create the best content in the world, but if your website is a technical mess, no one will ever see it.

Here’s what you need to focus on:

  • Website speed: People have zero patience for slow-loading websites.
  • Mobile-friendliness: More people access the internet on mobile than ever before.
  • Site structure: Make it easy for both users and search engines to navigate your website.

The Bottom Line

SEO is a constantly evolving field. Don’t get stuck in the past using outdated tactics. Focus on creating valuable content, providing a great user experience, and staying up-to-date with the latest best practices. You’ll be well on your way to SEO success.

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