Google Ads is Auto-Migrating Location Extensions – What You Need to Know
Heads up, advertisers! Google is streamlining its location-based advertising by migrating Location Extensions to asset-based location extensions. This transition, already underway, will wrap up by the close of 2023.
Why the Shift?
This move isn’t about adding complexity; it’s about simplifying things. Asset-based location extensions offer a more streamlined approach, bringing together all your location data in one convenient spot. Here’s why this is beneficial:
- Improved Performance: Say goodbye to multiple location extensions! Consolidating everything into asset-based extensions can lead to a boost in your campaign performance.
- Simplified Management: Managing your location data becomes a breeze. Update addresses, phone numbers, or other details in one central location, and your changes will reflect across all campaigns.
What Does This Mean for Advertisers?
If you’re currently using Location Extensions in Google Ads, you’ve probably noticed Google already prompting you to make the switch. Here’s a breakdown:
- Existing Location Extensions Users: You’ll need to manually migrate to asset-based location extensions by the end of 2023. Don’t worry; the process is straightforward, and Google provides guidance within your account.
- New Advertisers: Starting now, new campaigns will exclusively utilize asset-based location extensions.
Don’t Delay – Migrate Today!
Don’t wait until the last minute! Migrating to asset-based location extensions is a simple process that can improve your campaigns’ effectiveness and streamline your workflow. Login to your Google Ads account today to initiate the migration process and enjoy a smoother, more efficient advertising experience.
In:
