Why Your Sales Pages Need Organic Link Building (and How to Get It)
We all know the importance of organic traffic for sales. But what about organic traffic for your sales pages?
Most articles about search engine optimization (SEO) focus on blog content or other top-of-funnel assets. And while those are definitely important for driving awareness, you can’t forget about your bottom-of-funnel pages.
If you want to increase conversions from organic search, you need to start building links to your sales pages.
The Benefits of Earning Links to Sales Pages
Think about it: What happens when someone searches for a product or service you offer, and your sales page pops up? You have a prime opportunity to capture a lead or make a sale.
But getting your sales page to rank high enough to be seen can be a challenge. That’s where link building comes in.
Earning backlinks from high-quality websites tells Google that your sales page is valuable and relevant. And the more backlinks you have, the higher your page will rank in search results.
Other benefits of building links to sales pages:
- Increased brand awareness and credibility: Links from authoritative sites boost your brand’s reputation.
- Improved referral traffic: A backlink is like a vote of confidence, encouraging users to click through.
- Enhanced SEO performance: Links contribute to your website’s overall authority, benefiting other pages too.
How to Earn Organic Links to Your Sales Pages
So, how do you actually build links to your sales pages? It requires a bit more creativity than linking to a blog post, but it’s definitely possible! Here are a few ideas:
1. Create Link-Worthy Content on Your Sales Pages
This might seem counterintuitive, but hear me out. Instead of just listing features and benefits, think about what valuable information your target audience is searching for.
- Incorporate original data, research, or case studies. Did your product help a client achieve something amazing? Share the results!
- Develop interactive tools or calculators. For example, a mortgage company could create a calculator that helps users determine their buying power.
- Offer free downloads like templates, checklists, or ebooks. Just make sure the content is relevant to your product or service.
2. Leverage Existing Content and Relationships
You don’t always need to create something brand new. Look for opportunities to integrate your sales pages into what you’re already doing.
- Internally link to sales pages from relevant blog posts, case studies, and other high-traffic pages.
- Reach out to websites that have linked to your competitors’ sales pages.
- Partner with other businesses to offer joint discounts or promotions.
3. Get Creative with Your Outreach
Outreach is key to any successful link building campaign. When pitching your sales page, focus on the value you’re providing to the website’s audience.
- Don’t just ask for a link. Offer something valuable in return, like a guest blog post or a social media share.
- Personalize your pitches and make sure they’re relevant to the website you’re contacting.
- Use a variety of outreach methods, such as email, social media, and even phone calls.
By following these tips, you can earn valuable backlinks to your sales pages and start generating more leads and sales from organic search.
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